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PROUDLY SERVING THE NEEDS OF CYCLISTS SINCE 1972

1907 Deptford Center Road, Deptford NJ 08096 

856.228.7800

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$499.99 $569.99 12% Off
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.
$499.99 $649.99 23% Off
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.
$499.99 $649.99 23% Off
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets. It's right for you if... You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.
$499.99 $749.99 33% Off
Looking for a smart, direct-drive trainer? The FLUX S Smart checks all the boxes: it’s reliable, accurate, silent, strong, and features a heavy flywheel for a very realistic ride feel. Made to help you sweat while cycling with your favorite apps, this bike trainer is the ideal indoor training companion. - Measure your power within 3% error tolerance - Next-to-silent direct drive trainer lets you ride without disturbing others - Works with popular third-party training apps such as Zwift and Tacx - Train with realistically simulated inclines up to a 10% gradient and a max sprint resistance of 1,500 watts - Sturdy design easily allows for riding full-out and standing on the pedals FEATURES Type of trainer: Interactive Smart direct drive with electric brake Magnets: 8 Permanent ferrite magnets & 8 electromagnets Transmission: None Electrical requirements: 110-240 Volt Power indicator: None Connection indicator (ANT/BT): 2 LEDs Firmware upgradable: Yes Suitable cassettes: Shimano & SRAM: 8 - 11 speed, Campagnolo. Not suitable for Specialized SCS system, SRAM XD and XD-R body sold separately Suitable axles: Road 130mm, MTB 135mm, 142mm & 148mm thru-axles. Adapter for 135 x 10mm available. Suitable bikes: Race, Tri, & MTB Supplied with: Quick release for road bikes and mountain bikes (5mm), Direct-drive quick release with adapter set for 142x12mm & 148x12mm thru-axles, 1 month Tacx Premium software SPECIFICATIONS Max. power (40 km/h): 1500 Watt Max. incline: 10% Simulation of descent: No Max. torque: 22.1 Nm Max. brake force: 65 N Flywheel: 7kg Mass inertia: 22.8kg (50.3 lbs) Calibration: Spin down Footprint (lxw): 670 x 642 mm (26.4 x 25.3 in) Height: 460mm (18.1 in) Weight: 22.8kg (50.3lbs) Article number: T2900S DATA OUTPUT AND CONTROL Wireless communication: ANT+ FE-C, Bluetooth Smart open Control by: ANT+FE-C bike computers, Connect to computer via ANT+antenna, Smartphone, Tablet, Stand alone Output: Cadence, Power, Speed Read out on: Bike computer, Computer with ANT+ antenna, Smartphone, Sports watch, Tablet Error Tolerance: <3%
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