Bikes

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets. It's right for you if... You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round. Sizing: - 160 - 180 cm - 5'3" - 5'11"

The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round. It's right for you if... You enjoy the ease and simplicity of a Cruiser, but you have an affinity for the ease and low maintenance of the internal hub gearing. The lightweight aluminum frame makes it easy to ride along on the boardwalk, bike path and everywhere in between. The tech you get The Cruiser 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power while cushy balloon tires, a custom saddle and grips create a comfortable ride. The final word The classic beach cruiser was our first muse. Over the years, we've continued to innovate and refine without losing our signature style and attention to detail. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride. Sizing: - 155 - 173 cm - 5'1" - 5'8"

You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame. - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra Commute helmet with MIPS and arrive fashionably safe.

You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Schwalbe Big Apple 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’ patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking front and rear roller brakes.

Known for versatility, the Absolute's geometry strikes a balance between speed and comfort, making it ideal for the fitness-minded rider or the urbanite looking to ride to work or run errands. - A2-SL custom-butted aluminum frame for easy access, low weight, and durability - Hi-Ten steel fork - Shimano 24-speed drivetrain with triple 48/38/28 crankset and 11-32 cassette gives you crisp shifting and a wide range of gears - Tektro linear-pull brakes for confident stopping power

The perfect recreational mountain bike for new riders to dip their toes into trail riding, a commuting solution, or just an all-around fun bike for the city or country. An all-new frame with updated geometry for 2021, the Nevada ensures comfort and reliability, while rear fender and carrier mounts plus a kickstand mount make this a true do-it-all machine. - A2 aluminum frame featuring updated geometry to meet today's standards - SR Suntour front suspension fork with 100mm of travel - Shimano Tourney 3x7-speed drivetrain - Tektro M260 mechanical disc brakes with 160mm rotors - WTB SX19 wheelset with WTB Ranger Comp 29 x 2.25" tires

The Traverse is a dual-sport machine that will take you anywhere. With disc brakes, the Traverse is a confident commuter on city streets but still able to conquer trails with ease. - Fuji A2-SL custom-butted alloy frame - SR NEX suspension fork with 63mm travel - Shimano 2x8-speed drivetrain - Kenda Drumlin 700x40c tires - Mechanical disc brakes with 160mm rotors

The perfect recreational mountain bike for new riders to dip their toes into trail riding, a commuting solution, or just an all around fun bike for the city or country. An all-new frame with updated geometry for 2021, the Nevada ensures comfort and reliability, while rear fender and carrier mounts, plus a kickstand, make this a true do-it-all machine. Features: - A2 aluminum frame featuring updated geometry to meet today's standards - SR Suntour 27.5 front suspension fork with 100mm of travel - SRAM X4 3x8-speed drivetrain - Tektro HD-M275 brakes with 180/160mm rotors - WTB SX19 wheelset with WTB Ranger Comp 29"x2.25" tires Technology: A2-SL Butted Aluminum Fuji's mid-level aluminum and most widely used frame material which has a double-butted profile in the frame tubes that reduces material in low-stress areas and creates a lightweight frame that is extremely durable. Rack Mounts Strategically placed braze-ons are ready to accept most aftermarket racks, further increasing the utility of your bike. Fender Mounts Frame and forks are configured to accept most aftermarket fenders turning your bike into an all-weather machine. Internal Cable Routing Internal cable routing provides smooth shifting and a clean aesthetic.

The Sportif is designed for versatility and performance. Taking geometry cues from our top-level endurance bike, the Gran Fondo, the Sportif's longer wheelbase and taller headtube position the rider efficiently to reduce arm fatigue and back strain while on the road. Endurance geometry, road-compliant seatstays, and smart specs make the Sportif the perfect bike for local group rides, long centuries, or your next charity ride. - A2L-SL Alloy - Shimano Claris Components - Alex Vera alloy rims with Formula hubs - Vittoria Zaffiro V 26 TPI tires

Thought you couldn't afford a full-suspension beast of a bike? The Outland is a highly capable trail bike at a more accessible price point. The A4 active four-bar suspension replaces a high single-pivot design for better performance and efficiency while climbing. The new suspension allowed designers to keep the standover height low through all sizes, which means the Outland gives you more confidence out on the trail. - Fuji A2L-SL custom butted alloy frame - 120mm of A4 suspension with RockShox 35 Silver TK 29 Solo Air - RockShox Deluxe Select+ Rear Suspension - Shimano Deore 1x11 speed components - Shimano MT200 with large 180mm rotors - Maxxis Ardent 29 x 2.40" tubeless ready tires - WTB ST i30 TCS 2.0 wheelset

Introducing the all-new Friend Ship: Built on a solid BMX platform to deliver experience, emotion, and excitement on two wheels. Designed to unlock a young rider's imagination, this is not just a bike – it's an adventure buddy. Adventure buddies and Space Ninjas, Becker the Bear, Unica the Unicorn, and Carter the Cat need more help than Wings their navigator can provide. They need someone else to help them find the Golden Feather and return it to Zel the Zebra before King Ocki the Octopus and his Underlings take over the Junk Food Universe. They need a pilot for the Friend Ship, they need your help. With something more than a low-cost Kids BMX bike, Friend Ship delivers an experience to challenge a young rider and increase the excitement a bike can deliver.

At this size, what your little ripper needs is a lightweight bike made with an aluminum frame, with super-easy handling, all the fun and no fuss—the all-terrain 16" tires roll smooth, the simple single-speed keeps it durable, and the numberplate is for the budding 'crosser ready to go blast around the local neighborhood. - Improved Geometry bikes with the LegitFit system feature geometry adjustments to improve ergonomics for youth statures. The result: Increased stability, comfort and confidence for a wider range of riders. - Easier Pedaling bikes with the LegitFit system have their pedal positions moved slightly forward. The result: Makes it easier to pedal. - Better Positioning bikes with the LegitFit system have narrower crank and pedal positions that match the width of a child’s hips. The result: A stronger, more natural pedal stroke.

At this size, what you need is a lightweight bike made with an aluminum frame, with super-easy handling, all the fun and no fuss—the all-terrain 16" tires roll smooth, the simple single-speed keeps it durable, and the numberplate is for the budding 'crosser ready to go blast around the local neighborhood. - Improved Geometry bikes with the LegitFit system feature geometry adjustments to improve ergonomics for youth statures. The result: Increased stability, comfort and confidence for a wider range of riders. - Easier Pedaling bikes with the LegitFit system have their pedal positions moved slightly forward. The result: Makes it easier to pedal. - Better Positioning bikes with the LegitFit system have narrower crank and pedal positions that match the width of a child’s hips. The result: A stronger, more natural pedal stroke.

Even our kids' bikes are built right from the ground up—perfectly proportioned lightweight alloy frame, easy-riding low-slung design, and handling that makes every ride a breeze. Durable 1pc cranks, all-terrain tires, 2pc bars and even a numberplate FTW. - Improved Geometry bikes with the LegitFit system feature geometry adjustments to improve ergonomics for youth statures. The result: Increased stability, comfort and confidence for a wider range of riders. - Easier Pedaling bikes with the LegitFit system have their pedal positions moved slightly forward. The result: Makes it easier to pedal. - Better Positioning bikes with the LegitFit system have narrower crank and pedal positions that match the width of a child’s hips. The result: A stronger, more natural pedal stroke.

Even our kids' bikes are built right from the ground up—perfectly proportioned lightweight alloy frame, easy-riding low-slung design, and handling that makes every ride a breeze. Durable 1pc cranks, all-terrain tires, 2pc bars and even a numberplate FTW. - Improved Geometry bikes with the LegitFit system feature geometry adjustments to improve ergonomics for youth statures. The result: Increased stability, comfort and confidence for a wider range of riders. - Easier Pedaling bikes with the LegitFit system have their pedal positions moved slightly forward. The result: Makes it easier to pedal. - Better Positioning bikes with the LegitFit system have narrower crank and pedal positions that match the width of a child’s hips. The result: A stronger, more natural pedal stroke.

With the pedal bike life culture originating from the inner-city where low-income families are the average, we thought it was important to deliver a bike that is still GT reliable, but at a lower more approachable price point.